EVERY BRAND HAS A STORY…

WHY ARE YOU NOT TELLING YOURS?

OUR STORY

A former agency account rep with a desire to keep overhead low, and client successes high, Samantha Owens Pyle created Green Apple Strategy in 2012. What started out as a boutique marketing agency looking to create marketing plans and be all things to all clients, evolved into a strategic content marketing firm with a focus on defining a brands story, finding their audience online, and telling that story through SEO friendly, Google-loving strong content that generates increased online traffic and extreme brand awareness.

OUR APPROACH

Green Apple uses a four-step process to promote a brand through content
marketing efforts.

1. The brand’s story is defined and developed.

2. The platforms and tactics in which the story will be told are determined and developed.

3. The story is then told through each platform effectively and appropriately.

4. The efforts are monitored and measured and adjusted accordingly.

WHO WE ARE NOT

Green Apple is not all things to all people. They’ve been there, done that
and got the T-Shirt. Literally, the founder and it’s Orchard (the firm’s creative vendor partners) have enough event T-Shirts and logo wear to start a small e-commerce business. And they probably cannot tell one of those
former clients whether or not that event, direct mail piece or trade show worked.

WHY WORK WITH GREEN APPLE

Because they can tell you whether or not your content marketing efforts are working. By tracking your website traffic through Google Analytics, and by monitoring your social media accounts through Raven Tools, Green Apple knows which platforms and which style of content are appealing to your customers and clients, and why. If Twitter followers are down, but Facebook likes are up, they dive into the reports to find out what they need to do differently.

HOW GREEN APPLE THINKS

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