A former agency account rep with a desire to keep overhead low, and client successes high, Samantha Owens Pyle created Green Apple Strategy in 2012. What started out as a boutique marketing agency looking to create marketing plans and be all things to all clients, evolved into a strategic content marketing firm with a focus on defining a brands story, finding their audience online, and telling that story through SEO friendly, Google-loving strong content that generates increased online traffic and extreme brand awareness.
Green Apple uses a four-step process to promote a brand through content
1. The brand’s story is defined and developed.
2. The platforms and tactics in which the story will be told are determined and developed.
3. The story is then told through each platform effectively and appropriately.
4. The efforts are monitored and measured and adjusted accordingly.
WHO WE ARE NOT
Green Apple is not all things to all people. They’ve been there, done that
and got the T-Shirt. Literally, the founder and it’s Orchard (the firm’s creative vendor partners) have enough event T-Shirts and logo wear to start a small e-commerce business. And they probably cannot tell one of those
former clients whether or not that event, direct mail piece or trade show worked.
WHY WORK WITH GREEN APPLE
Because they can tell you whether or not your content marketing efforts are working. By tracking your website traffic through Google Analytics, and by monitoring your social media accounts through Raven Tools, Green Apple knows which platforms and which style of content are appealing to your customers and clients, and why. If Twitter followers are down, but Facebook likes are up, they dive into the reports to find out what they need to do differently.
With the rollout of Google Hummingbird, we know that sites that feature active and meaningful content marketing are being ranked higher in organic searches. To that end, landing pages can be used as powerful [...]
Effective content matters and connects with your readers. Efficient content can be produced quickly and shared on multiple platforms. Which one is better, and do you have to sacrifice one for the other?